Extinct Memories

An ode to an extinct typeface, showing the process of a memory popping up in our brain. A preserved thought, slightly arising through – at first sight – a chaos of threads, displaying the system of all the connections in the archive called our brain.

Alissa van Asseldonk (1988), Design Academy Eindhoven graduate, works with a questioning attitude and a huge amount of imagination on projects originating from her own fascination but clearly grounded within society. As an inventor of ways for others to discover, her work reflects our world and her perception of it.

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